TB12 — Every Choice Matters

For years, athletes were more concerned with what they got out of their bodies than what they put into them, but we see things differently.

It’s not just one thing, it’s everything. Whatever you are looking to get out of your body, you need nutrient-rich foods to fuel that output, and if you aren’t putting the right things in your body, you won’t be able to perform your best.

Peak performance is the result of every decision you make. From the water you drink, to the food you eat, to the exercises you perform, to the sleep you get — every choice is important. We provide comprehensive guidance to help you make the most of each moment because every choice adds up, and every decision helps determine the outcome.


Food is your body’s fuel

Food is your body’s fuel and you’ll only get as much out of your body as you’ll put into it. That’s why we prioritize eating local, nutrient-rich whole foods like organic fruits and vegetables and hormone-free, antibiotic-free lean meats. If you do not eat meat or other animal-based protein sources, you can still get adequate protein through plant-based sources like tree nuts, seeds, and plant-based protein supplements.

We chose to fill up on a healthy, balanced diet because you can’t perform or recover well if you’re depriving your body of the proper nutrients. No matter your activity level, fueling your body with healthy foods is critical for your body to function properly daily and over the long term.


Nothing hydrates us better than water, but water alone isn’t always enough.

Our bodies are nearly 60 percent water. If more than half of our body is water, then proper hydration must be the foundation for our overall health. Proper hydration aids in brain and muscle function since our brain and our muscles alone are nearly 75 percent water making proper hydration essential for cognitive and physical performance.

Nothing hydrates us better than water, but water alone isn’t always enough. We lose many of our body’s natural minerals throughout the day, especially if you are living an active lifestyle, so it’s essential to replenish them. Electrolytes help refuel the minerals that your body loses throughout the day, especially when you’re working out and help you fully absorb the water you’re drinking.

Nutrition is all about balance and moderation.

Just like working out, some things will help you more than others, because everyone’s body is unique. Find what balance fuels your body the best. We each have one body and one life — treat it with respect.

Find Your Fuel