Alex Guerrero on the Inspiration Behind TB12 and the Power of Healthy Habits

Alex Guerrero on the Inspiration Behind TB12 and the Power of Healthy Habits

Welcome to The Keep Going Podcast, Powered by TB12 Reading Alex Guerrero on the Inspiration Behind TB12 and the Power of Healthy Habits 1 minute Next TB12 Explained: Our Approach to Functional Training

Alex has been the engine that drives TB12 since long before anyone even knew what TB12 was – and it all started with a conversation in May of 2012. Alex and Tom sat together in Tom’s living room during a break in their offseason training and reflected on the impact that their work together had made on a then 35-year-old Tom’s ability to improve his performance with age. They wanted to find a way to bring everything they had learned together to as many athletes as possible, so Alex posed a question: ‘If what we’re doing works for you, why wouldn’t it work for everyone?’.

Inspired by that simple — but powerful — conversation, the pair got to work on what would eventually become the first TB12 facility in Foxboro, MA in 2013. Now 7 years – and 3 Super Bowls and 1 new flagship TB12 location in Boston – later, TB12 has grown far beyond anything Guerrero and Brady could have anticipated during that life-altering conversation in 2012.