Alex has been the engine that drives TB12 since long before anyone even knew what TB12 was – and it all started with a conversation in May of 2012. Alex and Tom sat together in Tom’s living room during a break in their offseason training and reflected on the impact that their work together had made on a then 35-year-old Tom’s ability to improve his performance with age. They wanted to find a way to bring everything they had learned together to as many athletes as possible, so Alex posed a question: ‘If what we’re doing works for you, why wouldn’t it work for everyone?’.

Inspired by that simple — but powerful — conversation, the pair got to work on what would eventually become the first TB12 facility in Foxboro, MA in 2013. Now 7 years – and 3 Super Bowls and 1 new flagship TB12 location in Boston – later, TB12 has grown far beyond anything Guerrero and Brady could have anticipated during that life-altering conversation in 2012.