minute read • 

April 13, 2020

IN HIS BOOK, The TB12 Method, Tom Brady notes how important thoughts, emotions, and attitudes are when working to achieve peak performance — especially when you’re facing a challenge or adversity. 

Staying positive and determined when things don’t go as planned is a critical component of Tom Brady’s legendary mental toughness.

“During the season, one of my biggest priorities is making sure I have the right mental toughness and attitude,” he says. “Mental toughness is centered on doing the best you can in the present while believing you can do even better in the future.”

Tom adds, “If things go my way, great; and if they don’t, that’s okay, too, since I always have a chance to overcome them in the future.”

“I don’t like to focus on negatives or make excuses,” Tom says. “I am never a victim. I gain nothing if I get angry or frustrated. If I throw an interception or have a bad day, by staying in that place, I will just make things worse.”

4 Keys to Tom Brady's Mental Toughness on Game Day

Here are four keys to Tom Brady’s mental toughness that you can apply in your own life.

Start each day with a positive outlook

The right mindset and attitude give us opportunities to do the best we can and to realize the potential that’s in every one of us,” Tom says. 

How do you build this principle into your own life? By taking action at the beginning of your day. When you wake up, consciously choose a positive outlook for the day ahead. 

If you don't believe in yourself, why is anyone else going to believe in you?

Focus on giving your best effort

In addition to starting his day with a positive outlook, Tom likes to spend his day focusing on giving his best possible effort toward what he wants to achieve. He applies this simple tactic during games. His experience is that pursuing maximum effort leads to a lasting brand of satisfaction, regardless of the results.

“For me, it’s less about the outcome than it is about whether I put in the best effort relative to our team’s potential,” he says. “Some games we may win by a big margin, and in others, we may be outscored, but the ones I remember best are the closely fought games in which, no matter what the scoreboard says, our team put in our best effort.”

One of Tom’s favorite quotes on this principle comes from John Wooden: “Success is peace of mind which is a direct result of self-satisfaction in knowing you did your best to become the best you are capable of becoming.”

Expect the best from your day, and then give your best effort.

When Something doesn't go your way, choose to stay positive

As you go through your day, it’s essential to know the difference between the things you can control and the things you can’t. If an event that’s out of your control doesn’t go your way, try to avoid sliding into anger and frustration – emotions that are firmly within your control. Choose to remain positive.

Tom relates this principle to a game. 

“You walk onto the field armed with various strategies, ideas, and hypotheses about how the game will play out, based on things you’ve studied. But in the end, you don’t know what’s going to happen.”

You may not have control over what happens, but you can choose how you react. 

“I don’t like to focus on negatives or make excuses,” Tom says. “I am never a victim. I gain nothing if I get angry or frustrated. If I throw an interception or have a bad day, by staying in that place, I will just make things worse.” 

Learn From Losses

Rather than go into a dark place when things don’t work out, or if you have a bad day, make a different choice, Tom advises. 

“Whenever my team loses a game, it’s an opportunity to learn something. If we’ve lost but I’ve learned something, the game turns into a positive experiment.”

Mental Toughness Over Time

Building these habits — starting your day with a positive attitude, focusing on effort, staying positive when things go wrong, and learning from losses — can turn mistakes into valuable lessons and failures into victories.

These are the foundations of Tom's approach to game-day and all other aspects of his life. It allows him to channel his emotional intensity into positive directions, even when things get bumpy.

“I’m not a robot,” Tom says. “I’m a very emotional person. But I’ve learned to use losses in games as ways to be better the next time on the field. Usually, what I learn afterward, through reviewing game tapes or thinking back on how I felt and what I did on the field, is a greater positive than whatever benefits might have come from winning.”

To read more about Tom's winning mindset, checkout The TB12 Method.

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We transform lives through the TB12 Method. Explore our one-to-one services, integrative solutions, and unparalleled client success stories.