TOM BRADY'S FOOTBALL career was in danger. His elbow tendinitis was so severe he couldn't throw without pain, and the injury had been unresponsive to treatment. As Tom recalls, “I had been getting massage, cold treatments, hot treatments, ultrasound, electrostimulation treatments, ART, chiropractic work, stretching, and everything else in between for more than fifteen years from various athletic training staffs.” The solution? A new concept that came to be known as "muscle pliability," performed by an outside-the-box thinker named Alex Guerrero.
A Turning Point: Tom’s elbow responded rapidly to the work Alex performed. “I could feel a difference in my elbow. Forty-eight hours later, after two more treatments, the improvement was even more noticeable.” In time, the pain would completely subside.“The first treatment with Alex began my understanding of what pliability was. It has been an ongoing evolution. In effect, I replaced injury and rehab with pliability and prehab.”
A Holistic Approach Emerges and Evolves: Throughout the following seasons, as the pair worked together to enhance Tom’s recovery and improve his performance, Tom’s views on hydration, nutrition, supplementation, and cognitive fitness evolved. “The more I committed [I was] to what I now call the TB12 Method, the better my on-field and off-field results have been.” The impact of the innovative, comprehensive approach they’d developed inspired a desire in Tom and Alex to share their growing knowledge with others. In May 2012, the pair sat together in Tom’s living room and thought, 'If what we’re doing works for Tom, why wouldn’t it work for everyone?' Inspired by that simple — but powerful — conversation, the pair began to ideate what would soon become the first TB12 facility. “‘Why doesn’t everyone know about this?’ I kept asking Alex,” remembers Tom. “Years and years of conversations with Alex ultimately led to the creation of our TB12 Performance & Recovery Center in Foxborough, Massachusetts, in September 2013 — our first location — and the focused, holistic regimen known as the TB12 Method.” "We see professional athletes, elite amateurs, high school athletes, college students who want to make the team or have their eyes on the pros, weekend warriors, and men and women from eight to 80 who just want to unlock more performance, whatever that may be, and increase their vitality through all stages of their lives." — Tom Brady
Pushing the Limits: Since the beginning, our focus has been on helping people recover from injury, prevent injury, and perform at their best. You’ve displayed the initiative by taking the first step and entering our facility. Now, while here at TB12, we will challenge you to embrace the determination you have deep within and accept that you have no limits. As Tom always says, "when you push the limits, the limits often push back". We know you can do more, and be better, than even you think you can. Our goal is to provide the coaching you need to restore and develop your health so you can keep doing the things you love. Your health is truly your wealth. Our approach isn’t just about better training – it’s about better living – through teamwork between you and everyone here at TB12.
Not Just For Elite Athletes: Since the inception of the TB12 Method and the creation of the TB12 Performance &and Recovery Centers, the goal has been to be inclusive. In other words, TB12 is not just for elite athletes “A lot of athletes come to us because conventional methods haven’t worked for them,” Tom says. “Some come to train, others are more focused on performance, and still others are trying to recover from injuries. We see professional athletes, elite amateurs, high school athletes, college students who want to make the team or have their eyes on the pros, weekend warriors, and men and women from eight to 80 who just want to unlock more performance, whatever that may be, and increase their vitality through all stages of their lives.” As Tom continues to push the limits of performance into his mid-40s, he is passionate about empowering people to re-examine their viewpoint on aging. “When a person says to me, ‘I’m not twenty-two anymore’ or ‘I can’t recover the way I used to,’ it’s hard for me to accept. To my mind, people in their thirties, forties, fifties, and beyond can feel as vital as they did in their twenties, with the same potential for increased performance and optimal health.”
Get Going & Keep Going: TB12 is helping people overcome what they once perceived as limits, so they can do what they love better and for longer. “Our goal isn’t just better training, it’s better living,” Tom says. “Let’s change ourselves — and the world — for the better.”
